Since 2018, FitJoy has been on a mission to create high-quality snacks that are made for everyone to enjoy.

What began with a bold reimagining of the pretzel aisle has grown into a lineup of craveable snacks, from our signature allergen-friendly pretzels to newer innovations, like crackers and filled pretzel nuggets.
One taste and you'll see how FitJoy has brought the joy back into snacking.

Meet the snackers behind the products

Norman Taliaferro

CEO & Founding Partner

Houston Cook

Fractional CFO

Angela Leonardo

Vice President, Sales

Mark Romero

Director of Operations

Micah Mills

Director of Marketing

Swati Varma

Operations Manager

Claire Williams

Project Manager

Sandra Goss

Senior Accounting Specialist

Julie Lippert

Accounting Specialist

Robert Stagg

Controller