Our
People

The Joy is real.
Meet the people behind the products.

NORMAN TALIAFERRO

CO-FOUNDER & PRESIDENT

Completed 3 Ironman races

Penny & Butter are my pups

My wife is way cooler than me

Sitting at a desk all day freaks me out

Cowboys, Mavericks, Rangers, Stars, Tequila

SWATI
VARMA

OPERATIONS PLANNER

I’m an Irish twin

I’m vegetarian

I have a paw-shaped birth mark

Snorkeled with sharks

I always have my nails done

Micah
Mills

Marketing & Brand Development

Pickling is my side hustle

Almost always snacking

Has a dog named Mr. Moustafa

MARK
ROMERO

DIRECTOR OF OPERATIONS

Cycle is my side hustle

I can sleep anywhere

Plaid pants are classic

I snort when I laugh, not ALL the time

Long walks on the beach

Sandra
Goss

ACCOUNTING SPECIALIST

I’m a dog mom of six

I love champagne (mimosas) and shoes

I always lose something: keys, phone, etc.

I’m very funny & positive even when I’m sad

I smile every day because life is beautiful

Chris
Pilcher

Brand Manager

Aspiring Ski Bum

Voted "Best Hair" in High School