All About Our New Protein Puffs (From the Duo That Developed Them)

We did a cool thing. We made cheesy puffs that are actually healthy, with 17-18 grams of protein and very few carbs (keto contingent, rejoice!). They come in three flavors: White Cheddar, Nacho Cheese, and Honey Sriracha, and needless to say, we can't wait for you to try them!

honey sriracha protein puffsnacho cheese flavor white cheddar flavor protein puffs

Nobody’s more excited than the duo who actually made the puffs (as you can probably tell from these pics they took). Meet Scott and Katina, the people behind product development. Scott is our VP of product development and innovation, and Katina is our product development manager. They’ve answered all your Q’s about our new protein puffs, so read on! 

Katina and puffs

Why puffs? 

Scott: Cheese puffs are a snacking staple. They're typically made with corn, rice and/or wheat and other grains. We were able to come up with a grain-free version that's just as good with even more interesting flavors. 

How else are they different from other better-for-you puffs on the market? 

Scott: Not only are our puffs grain-free, but they're also high in protein and low in carbs. The first ingredient in our puffs is protein. We also don't use any artificial ingredients. Check our labels. You won't find any artificial flavors, colors, or any MSG. 

Katina: Not only do we want the product to taste good, but we care about the ingredients we use and where they're sourced. We have very strict ingredient requirements when developing new products for FitJoy. We strive to develop products with a clean, simple ingredient line with no artificial colors or flavors, no MSG, and that's gluten-free, grain-free, and low in added sugars. We use real ingredients—for example, real cheddar cheese, red and green bell pepper, jalapeño pepper, tomato, garlic, onion, and honey. 

How did you decide on these flavors? 

Katina: A lot of consideration for these flavors came from our consumers. We enjoy involving our consumers in the development process to understand what people are looking for and what they really want. We asked our audience what flavors they wanted to see and we involved them in taste tests to narrow down the options! 

 

Scott puffs

What is keto and what makes these puffs keto-friendly? 

Scott: "Ketogenic” refers to a type of low-carb diet. The idea is for you to get more calories from protein and fat and fewer from carbohydrates. Because our Grain Free Protein Puffs are high in protein, have a moderate amount of fat and are low in total carbs, they’re perfect for anyone on the Keto diet.

Who are these protein puffs for?

Katina: Everyone! We were excited to develop a product that meets everyone's needs from easy on-the-go snacking, to a health-conscious protein fix. 

What's your favorite flavor? 

Scott: Honey Sriracha is my favorite. It is the perfect balance of sweet and hot. 

Katina: I love the white cheddar protein puff. It is the perfect cheesy crunchy snack that is also guilt-free and supplies the protein I need to get through my busy, active days! 

What’s next?

Katina: We’ll be coming out with new flavors! We can't share much right now, but we will be launching some exciting new options soon. Again, we are looking to our consumers for future flavor suggestions and ideas. If there’s a specific flavor you would like to see, please feel free to let us know! 

Scott and Katina with the puffs

Be the first to shop our new Grain Free Protein Puffs, and let us know what you think! For fun facts about Scott, Katina, and the rest of our team, head here


The FitJoy Team

Our team likes to stay in the know and ahead of the game when it comes to eating, exercise, and wellness in general! We take the latest buzz in the nutrition world and make it easily translatable for your own life.


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